Who needs personal branding? You with the red hat. And you with the white shoes. And that guy with a Claire Underwood-style haircut. In short, everyone needs personal branding.
The issue with making a choice about pretty much anything you get to choose, is having many options. This can lead to too much analyzing and the feeling of being overwhelmed. With a nearly unlimited pool of WordPress themes to choose from, it becomes so easy to feel overwhelmed and resort to inaction or choosing a low-quality theme. The choice comes with a dilemma: how to separate the relatively low percentage of high-quality themes from the rest.